Many in the housing industry are wondering not only what today’s home buyers really want, but also what they are ready to leave behind in light of current economic realities. A new study recently released by NAHB, What Home Buyers Really Want, was designed to answer these questions, and more specifically, to provide the most current and accurate information on buyer preferences so that NAHB members can deliver the home (and community) that today’s buyers want and are willing to pay for.
So what do home buyers really want? The first answer is energy efficiency. Four of the top most wanted features involve saving energy: 94% of home buyers want energy-star rated appliances, 91% want an energy-star rating for the whole home, 89% want energy-star rated windows, and 88% want ceiling fans (Figure 1).
The second message buyers are sending is they want help keeping their home organized. …
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