Marketing Your Home? Target Your Audience…


When home is for sale, it is important to realize which types of buyers will likely be viewing your home and how to market to them. Here are a few target audiences and some marketing tips.
• First time home buyers: First time home buyers likely have been renting and will be looking for a home with a mortgage payment in line with the rent they have been paying, perhaps close to the apartment or rental they are currently in. If you think that your home may appeal as a starter home keep this in mind when selecting a listing agent. Make sure the agent will be comfortable in working with first time home buyers. Most first time home buyers will not be as familiar with the buying process and will need an agent proficient at answering their questions throughout the process. While it’s always a good idea to be…

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